Mitsubishi Corporation Urban Development, Inc. (Location: Chiyoda-ku, Tokyo; President & CEO: Masahito Tamura) announces that it has been named a recipient of iF DESIGN AWARD 2024 for its corporate branding project.

Mitsubishi Corporation Urban Development was established in 2007 as a subsidiary of Mitsubishi Corporation. Initially engaging in retail facility development and operation, the company undertook a change of business to become a comprehensive developer of income-generating real estate from 2013. Since then, it has expanded its business to become a general developer utilizing the Mitsubishi Corporation Group's network to engage in diverse income-generating real estate development, integrated urban development, and operation of commercial facilities including Yokohama Red Brick Warehouse and coppice KICHIJOJI.
Currently in a period of transformation as its business and scale expand, the company faced a gap between its state and its credo (guidelines embodying corporate philosophy) set out at the time of its establishment. While it aimed for further business expansion, the company undertook corporate branding under advice from Interbrand Japan to establish its identity and unify its communications toward employees and stakeholders.

Interbrand Japan is a branding company established in Tokyo in 1983 as the third base of Interbrand, a company established in London in 1974. Incorporating global advanced approaches and knowledge, the company assists clients in promoting the growth of their brands and businesses through combinations of strategies, creativity, and technologies.

"Unshakable individual minds come together to create the future as an aggregate."

The power of every person's individuality and the power driven by Mitsubishi Corporation Urban Development are expressed through red and black lines. Individual employees of Mitsubishi Corporation Urban Development and members of the Mitsubishi Corporation Group will continue coming together to tackle solutions to issues.

"Dynamic wave"

This concept expresses a form in which thoughts intersect along the wavelengths of ever-evolving cities and the wavelengths of individuals to become a singular, massive driving force.

(Analysis based on the evaluation chart and on content at the time of application for the award)

• Form (underlying strategic thinking): Problem points and the company's newly formulated Purpose and Values were accurately incorporated as shapes, enabling visual representation.
• Function (extensibility): The design encompasses flexible functions through the use of well-arranged system construction while maintaining a sense of unity with respect to the above expression.
• Impact (social significance): Through the visual expression, the passion of individual employees and the strong will of the organization as a whole resonate with all stakeholders, establishing an impression of a better pointer toward the future of cities.

Statement: Opening up the potential of cities.
Purpose: To nurture the future of urban spaces through our power to imagine and realize change.
Values: ・ Everlasting endeavor ・ Collective resolve ・ Informed passion ・ Conscientious sincerity
Taking this award as a great step forward, Mitsubishi Corporation Urban Development will continue to undertake the development of outstanding real estate that meets the needs of society, to fulfill its Purpose of "To nurture the future of urban spaces through our power to imagine and realize change."